My Role Designer/Creative Director
For this project I was
+ Web/Mobile Design
+ Social Media Design
+ New Business Cards
+ Employee Uniforms
About the Brand
Tidy Talents is an eco-friendly cleaning service that uses green products to clean homes. I was hired to help the company rebrand.
One of the most important parts of the Tidy Talents rebrand was selecting the appropriate colors to represent the company's brand.
I replaced the previous red and black color scheme with a fresh green and yellow palette. The green helps to represent the eco-friendly aspect of the company more
accurately, while the yellow represents the friendliness of the Tidy Talents staff as well as evokes a happiness you might feel when walking into your clean home.
Web Design + Wireframes
The web design portion focuses on the primary services that Tidy Talents offers. I designed a
simple website that gives the potential customers all the information they need to book a
cleaning. I also used bright call-to-action buttons to help guide them to the end goal - booking.
Scroll over the images to see the wireframes.
I also helped Tidy Talents design and implement their social media strategy.
The Tidy Talents social media
strategy has two parts:
1. "Tidy Tips" - posts that give followers green/natural cleaning tips they can use in their homes
2. Pictures of clean homes Tidy Talents has cleaned as well as pictures of clean homes to serve as inspiration
I designed the business cards to have a clean feel,
while coloring the backs green to remind people
that Tidy Talents is an eco-friendly company. The
green squares also mimic the social media design.
The uniform design is simple and designed in green to, again; help customers make the connection that Tidy Talents is a eco-friendly company.