Tea Hee Hee
My Role Creative Director
For this project I was
+ Creative Direction
+ Brand Ideation & Strategy
+ Concept Development
+ Packaging Design
+ Brand Management
+ Content Creation
About the Brand
In 2017 - I created, designed, and
launched a tea brand called Tea Hee Hee.
Tea Hee Hee is a fun and playful tea brand with jokes and puns on every tea tag,
hence - Tea Hee Hee! The brand was
later sold in 2019.
While managing the brand, The Early Bird (one of Tea Hee Hee's blends) became a
top-rated brand by Sibsby subscribers - a tea subscription box company with over 250,000 subscribers.
Tea Hee Hee's tea bag envelopes
For Tea Hee Hee's packaging I used bright colors and unconventional design to convey the
fun, playful nature of the brand. Below are the two packaging designs I created for
Tea Hee Hee - The Early Bird (morning blend) and The Dreamer (night blend).
Below you will find some of the design assets I created for Tea Hee Hee's branding strategy and social media posts. These images were also used to promote the brand
through Instagram ad placements.
A fun image showing "royal-tea"
sipping on some of her favorite tea.
Another playful image showing King Kong taking
Tea Hee Hee hostage on top of the Empire State Building.