Purgatory
Branding Project
Tea Here Here
Branding Project
Tea Hee Hee
Tea Hee Hee
Tea Hee Hee
Basic
Buchas
My Role Designer/Creative Director
For this project I was
responsible for:
+ Brand Ideation
+ Packaging Design
+ Content Creation
About the Brand
Basic Buchas is a brand I created and designed for a new hard kombucha company. The Basic Buchas are a fun way to enjoy
a boozy beverage and each Bucha has their own personalities.
This brand will be launched early next year.
Meet the Basic Buchas
Please see below for the personalities I created for each Bucha. They are also printed on the back of the cans.
Meet Brit
She says they're real but she clearly draws in
her eyebrows
She auditioned for this
season of The Bachelor
and is waiting on a
call back
Her favorite word
is "okuurrrr"
Meet Ash
She has not missed a Sunday brunch in 38 consecutive weeks and counting
She has a growing Insta account and is well on her way to becoming a fashion icon
She loves her avo toast every morning at 8:00 am right after her 7:00 am jog
Meet Steph
She takes her coffee in the form of an iced latte with a splash of almond milk
She thinks that adding "haha" to the end of texts makes her seem less rude
She once ditched a Tinder
date because he had an ugly laugh